It's Skin's brand concept is Clinical + Skin = Solution.
Finding an optimal ratio and combination of ingredients that can produce the best results are as important as using quality ingredients. It’s Skin develops quality ingredients and has its own proprietary system of combining ingredients to produce optimal skin solutions.
It’s Skin doesn't only research visible skin issues created by obvious stimuli like skin problems from fatigue and the appearance of freckles from the sunlight, it also recognizes patterns associated with skin changes in the morning and at night and in the spring and summer. It researches many different factors that affect changes of your skin.
With a flood of cosmetic products on the market today, It's Skin realizes it may be overwhelming to find the right products for your skin even with the vast amounts of information found on the web. It's Skin understands your concerns for finding the right products for your skin and has done extensive research on finding the best ingredients and optimal ratios which are safe and effective for your skin.